Rich NotoThank you for taking the time to visit my website and getting to know a little bit about me. My name is Rich Noto and I have been a certified personal trainer for over 15 years. I specialize in fat loss and total body transformation. My clientele list includes people from a wide range of abilities, such as, individuals with limited or no training experience, children who need proper fitness and nutritional guidance, youth sports performance, people needing to break plateaus, rehabilitation, all the way up to collegiate and professional athletes.

After graduating college with honors, my professional career started as a thriving personal trainer in New York City working at the Sports Club of LA located in Rockefeller Center. Upon relocating to San Diego I became a Fitness Manager of a new upscale health club. As the fitness manager, I created and developed their highly successful personal training program. After these accomplishments, the natural progression of my career was to open my own personal training business, and in August of 2012 I founded Visualize Fitness.

Although I am an experienced and educated trainer, I often struggle with the same challenges my clients face. Just because I am a trainer does not mean I want to eat healthy foods for every meal and have the motivation to workout every day!

Guess what… YOU DON’T HAVE TO EITHER! What fun would life be if that was the only path to your goals? I could never imagine giving up pizza or ice cream! Personal training is NOT a diet or a trainer barking orders at you in the gym. It is a lifestyle change, a lifestyle change that allows you to enjoy the pleasures in life while still achieving your goals.

I develop a valuable trust and personal relationship with all my clients. As your trainer I will be by your side and progress with you from crawling to walking to running. I build custom workouts and nutritional programs for each of my individual clients. So, you will never have to worry about stale routines that lead to plateaus.

Unlike other trainers, I am available outside the gym. I can’t count how many times I have had clients call me from the grocery store with questions on what foods to buy. Does this bother me? NO! In fact, I encourage it. I want my clients to realize that your goals are also my goals. If you don’t succeed then I don’t succeed. I am not only your trainer, I am also your teammate and friend.

Training with me is getting an education as well. After completion of training my clients possess the skills and knowledge to maintain their lifestyles and physique. In fact, often times their friends and family ask them for advice!

If you are reading this it is because you are seeking a change in your health or appearance. There is no single better way to achieve your goals than with a personal trainer. Getting in shape is not easy. If it were, everyone would be. However, you can make it easier by allowing someone with the experience and knowledge to guide you. You bring the dedication and I will do the rest.



West Chester University of Pennsylvania
B.S. Kinesiology
Minor: Nutrition (Cum Laude)


Having a four-year Bachelor’s of Science degree in Kinesiology means that not only am I certified, but have achieved over 132 college credits in all aspects of exercise, anatomy, physiology, nutrition and other required general and elective educational courses.

Kinesiology is the discipline emphasizing the study of movement as it relates to physical activity, health and disease prevention, exercise, and sport. It’s research ranges from basic to applied, it involves the study of physical activity and its impact on health, society, and quality of life. It includes, but is not limited to, such areas of study as exercise science, sports management, athletic training and sports medicine, socio-cultural analyses of sports, sport and exercise psychology, fitness leadership, physical education-teacher education, and pre-professional training for physical therapy, occupational therapy, medicine and other health related fields.



National Strength and Conditioning Association- Certified Strength and Conditioning Specialist (NSCA-CSCS)

Since 1985 the Certified Strength and Conditioning Specialist (CSCS) is considered the gold standard certification among strength and conditioning certifications. To qualify for this certification one must obtain a 4-year degree from an accredited university. The CSCS credentials have earned the reputation as the most respected and preferred fitness-related credentials amongst employers, professors and industry experts around the world.

Certified Strength and Conditioning Specialists (CSCSs) are professionals who apply scientific knowledge to train athletes for the primary goal of improving athletic performance. They conduct sport-specific testing sessions, design and implement safe and effective strength training and conditioning programs and provide guidance regarding nutrition and injury prevention.

American College of Sports Medicine- Certified Personal Trainer (ACSM-CPT)

Being a gold standard certification since 1975, The American College of Sports Medicine is the largest sports medicine and exercise science organization in the world. More than 40,000 international, national and regional members and certified professionals are dedicated to advancing and integrating scientific research to provide educational and practical applications of exercise science and sports medicine.

This certification focuses on apparently healthy individuals and those with health challenges who are able to exercise independently to enhance quality of life, improve health-related physical fitness, performance, manage health risk, and promote lasting health behavior change.

National Academy of Sports Medicine- Corrective Exercise Specialist (NASM-CES)

The NASM Corrective Exercise Specialist (NASM CES) Advanced Specialization was developed in response to the growing need for professionals with the ability to assist clients experiencing musculoskeletal impairments, muscle imbalances or rehabilitation concerns. The CES provides the advanced knowledge, skills and abilities to successfully work with clients suffering from musculoskeletal impairments, imbalances or post-rehabilitation concerns.

The NASM Performance Enhancement Specialist (NASM-PES)

Advanced Specialization gives the trainer the expertise to improve their client’s performance, at any level, in any sport. It was developed for athletic trainers, chiropractors, physical therapists, coaches, personal trainers, MOD physical training instructors and other sports professionals who want to work with athletes at all levels, from secondary education and university tier to professional Olympic level athletes.


Visualize Fitness