Welcome to Visualize Fitness

Welcome to Visualize Fitness

From Rich Noto
Founder of Visualize Fitness
Serving all of San Diego, CA

Rich Noto

Dear Friend,

Thank you for taking the time to visit my website and getting to know a little bit about me. My name is Rich Noto and I have been a certified personal trainer for the better part of a decade. I specialize in fat loss and total body transformation. My clientele list includes people from a wide range of abilities, such as, individuals with limited or no training experience, children who need proper fitness and nutritional guidance, youth sports performance, people needing to break plateaus, rehabilitation, all the way up to collegiate and professional athletes.

After graduating college with honors, my professional career started as a thriving personal trainer in New York City working at the Sports Club of LA located in Rockefeller Center. Upon relocating to San Diego I became a Fitness Manager of a new upscale health club. As the fitness manager, I created and developed their highly successful personal training program. After these accomplishments, the natural progression of my career was to open my own personal training business, Visualize Fitness, LLC.

Although I am an experienced and educated trainer, I often struggle with the same challenges my clients face.

Just because I am a trainer does not mean I want to eat healthy foods for every meal and have the motivation to workout every day!

Guess what… YOU DON’T HAVE TO EITHER! What fun would life be if that was the only path to your goals? I could never imagine giving up pizza or ice cream! Personal training is NOT a diet or a trainer barking orders at you in the gym. It is a lifestyle change, a lifestyle change that allows you to enjoy the pleasures in life while still achieving your goals.

I develop a valuable trust and personal relationship with all my clients. As your trainer I will be by your side and progress with you from crawling to walking to running. I build custom workouts and nutritional programs for each of my individual clients. So, you will never have to worry about stale routines that lead to plateaus.


  • Customized training to help you achieve your health and fitness goals whether you are trying to lose the weight, gain muscles, increase mobility, strength and condition.
  • Personalized meal plan that will help you burn the fat and feed your muscles effectively!
  • Dynamic workouts which will keep you motivated to stay on track while at the same time produce visual results.
  • Finally lose the weight and keep it off. The Visualize Fitness Program keeps you on the health track for good!
  • One-on-one personal support to cheer you on, to hold you accountable and to educate you with the most effective workout routines.

Unlike other trainers, I am available outside the gym. I can’t count how many times I have had clients call me from the grocery store with questions on what foods to buy. Does this bother me? NO! In fact, I encourage it. I want my clients to realize that your goals are also my goals. If you don’t succeed then I don’t succeed. I am not only your trainer. I am also your teammate, or as my clients say “Team Noto!”

Training with me is getting an education as well. After completion of training my clients possess the skills and knowledge to maintain their lifestyles and physique. In fact, often times their friends and family ask them for advice!

What else is holding you back? I know you’re ready for a change, it’s never too late!


  • There are no shortcuts to achieving a healthy living but I can show you ways to make working out more realistic given your hectic lifestyle.
  • Do it for your loved ones! Embracing a healthier lifestyle can inspire your loved ones and family to do the same. Not only will you be a great role model, you will also live a happier, longer life.
  • We all want to see results right away! I can guarantee you results with the Visualize Fitness Program as long as you are ready to commit the time and effort.
  • Lack of physical activity, unhealthy eating, stress are results an unhealthy lifestyle. Let me show you how to fight back — get rid of your aches and discomfort through proper exercise training!

If you are reading this it is because you are seeking a change in your health or appearance. There is no single better way to achieve your goals than with a personal trainer. Getting in shape is not easy. If it were, everyone would be. However, you can make it easier by allowing someone with the experience and knowledge to guide you. You bring the dedication and I will do the rest. I GUARANTEE the results will be Priceless!

To your health and fitness success,

Rich Noto

Get your free consultation today!

OR CALL (858) 999-5665

Let’s get rid of that unwanted fat for good! See what my clients and colleagues are saying about their experience with Visualize Fitness!

With his extensive knowledge and experience, Rich’s training program will take you to the next level of performance in health and fitness.

Thank you!

– Al Joyner
Olympic Gold Medalist

Rich Noto is an amazing trainer! He makes you feel good about yourself with his positive attitude rather than other trainers who make you feel like a fatty. Granted I already know I am a fatty, that is why I am at the gym! He is also very knowledgeable about exercise, and nutrition and makes sure that you stay on the right track! If you want that motivation without the guilt, he is DEFINITELY your guy.

– Hula R.
Morning Radio Host/Personality

Kim lost 20lbs with Rich Noto!


I began training with Rich Noto 3 months ago after my husband, who has been training with him was seeing amazing results. I came in skeptical and admit I was out of shape. Now 90 days later, I have dropped 20 pounds of fat, gained 6 pounds of muscle, and my body fat has dropped 7 percent. My whole life has changed.

Rich is an amazing trainer and friend, he progressed me at the right pace and held me accountable, which was a big part of my success. He taught me about proper nutrition and the true meaning of hard work. At 33 years old I am in the best shape of my life. Rich never let me fail and has given me the foundation of exercise and nutrition that will last me a lifetime! I am truly thankful for all he has done for me and my husband.

– Kim



Rich Noto, my personal trainer and nutrition consultant, inspired me to make some small changes in my life that would make a big difference. With my hectic schedule Rich encouraged me to shoot for 30 minutes of cardio every day, by getting up in the morning before work and getting my heart rate elevated enough to break a sweat. This morning routine was difficult at first, but it soon became my most cherished time whereby I had time for myself, and more importantly, I was gaining energy and losing weight!

He also educated me on the importance of weight training for females. How building lean muscle raises our metabolism and weight training builds bone density, which is so important for women.

In addition to this exercise advice, Rich also helped with my diet. After explaining my appetite for sweets, he suggested, for example, sprinkling some chocolate chips on top of my oatmeal instead of a cookie. Now, that little bit is satisfying and good for me, too. Rich Noto is passionate about fitness and nutrition and this passion is palpable and life changing. He not only had gotten me in my best shape but also educated me a long the way! He is a great trainer and great person!

– Dr. Lana G.

I had the pleasure of working with Rich for 2 years. His passion, expertise and personality coupled with his diverse training methods and vast nutritional knowledge ensures that you will achieve any goal you set. Rich will challenge you, motivate you and educate you. Rich has my highest recommendation.

– Alisha J.


I started training with Rich Noto when I was approaching my 40th birthday and I wanted to be in the best shape ever. I have always worked out and ate healthy but Rich took my training to the next level. His expertise and knowledge delivered awesome results, and of course hard work on my behalf. When I turned 40 I had 17% body fat and I was receiving compliments all over.

I would recommend Rich to anyone who wants to achieve a complete transformation.

– Cynthia O.

Rich Noto ROCKS!!!, I’ve been a personal trainer for the better part of 2 decades and have rarely seen such incredible results Rich delivers for his clients. He is an absolute natural; he knows nutrition and the in’s an outs of the fitness industry. He has an excellent formal education and has cut his teeth in the very demanding fast paced gyms of New York and above all a genuine person, and someone I’m proud to call a friend. If you want to change your life for the better, be more confident, and just feel amazing sign up at Visualize Fitness NOW, because he won’t be available for long.

– John T.

Get your free consultation today!

OR CALL (858) 999-5665

We all live a busy lifestyle but we should never sacrifice our health. I know that I can find a solution to fit your busy schedule. I will create a specific fitness routine customized to what you want to achieve for yourself! This will involve an easy to follow meal plan and an effective workout routine that will help you lose the weight for good.

Are You Sick & Tired of Struggling with:

  • Diets that are impossible to stick to?
  • Doing endless amounts of boring cardio?
  • Feeling embarrassed of how your body looks?
  • Not fitting into your skinny clothes?

If you answered YES to any or all of these questions, then you have found yourself the Right Page!

Visualize Fitness will change your life forever!!!
I will show you the most fat-crushing and muscle toning fitness training in San Diego. The Visualize Fitness Program uses the most advanced strategies, that will have you shedding fat and toning up faster than ever.
My techniques worked for my clients, I know it will work for you too! Read below for more success stories.

Visualize Fitness Success Story -Artie


With Rich Noto’s fitness knowledge, nutrition help, and friendship I was able to transform myself in to a healthy fit 32 year old. I am now in better shape then I was in my teens and early twenties. Rich does not only share his knowledge and guidance, he shares apart of himself. You don’t just hire a trainer when you’re with Rich. You gain a friend in your fitness journey.

– Artie C.

Visualize Fitness Success Story - Harro


I first started working out with Rich in 2009 after my cardiologist advised me to lose weight. I was looking for someone that could help me take my workout to another level so I could get real results. Through the personal training and nutritional coaching of Rich I was confident I could reach my goal of losing a minimum of 25 pounds. From our first session I knew Rich was different, Rich is very knowledgeable, fun and will go the extra mile to make sure you will reach your goal. Investing in Rich as my personal trainer was one of the best investments ever.

After working with him for 2 years, I went from 30% body fat to 14%. I started with Rich weighing 195lbs and currently weigh a steady 165lbs!

– Harro Z.

ELIANAEliana gained her strength back with Visualize Fitness

Meeting Rich Noto was one of the best things to happen to me. I was coming off of an ACL reconstruction surgery and gained 30 lbs. since my injury.  I knew I needed someone with a high education to help me rehabilitate my knee and help me lose this added weight.

Rich was so friendly and reassured me that we can reach my goals, but I needed to be patient. He started by evaluating my knee to see how I progressed since my surgery. We took baby steps and each week I kept getting better. I was getting stronger, more range of motion, and more stability.

After a year of working with Rich, my knee is remarkable.  I can do everything I did before. It’s as strong as ever, I feel like its brand new. Not only did I rehab my knee but also I lost those unwanted 30lbs with proper training and nutrition from Rich.

Rich was the best trainer I ever had and one of the nicest people I know. I am forever grateful to have met him! He walked with me through my injury and weight gain and never let me give up, even though I wanted to at times. He always cheered me up when I was getting down on myself over my injury. That really kept me motivated!

My thanks to him will never be enough!

– Eliana Z.

I needed help with my weight and needed to get on the right direction! Rich Noto was relentless in getting me on a healthier path.


Rich Noto is very personable, honest and extremely knowledgeable!


Rich Noto made the workout sessions really fun and full of laughter! I always look forward to our training sessions!

Rich Noto helped me be a better athlete!


I started working out with Rich when I was 12 years old. He trained me for 2 years. I started out weighing 150 lbs and had 28% body fat. After our time together I weighed 165lbs and my body fat was 15 percent. I put on over 12lbs of lean muscle and dropped over 15 lbs. of fat! Most of my weight gain was all lean muscle!

Rich taught me the proper way to lift weights, and he gave me the foundation that will be with me throughout my life. I learned at a young age about the importance of nutrition and lifting effectively and safely. All this knowledge will last me a lifetime.

Rich also helped me become a quicker and stronger baseball player. We would do sports specific drills, plyometric exercises, agility drills, and work on balance to improve my baseball skills. It was amazing! I hit the ball farther, throw harder, and I am now an overall better athlete than I was before. I am forever grateful to Rich and my dad for investing in me and having Rich be my trainer!

– Matt Z.

Juan dropped weights and increase his muscles with Visualize Fitness


About two years ago I met Rich Noto. At the time I was weighing in at about 252lbs. We started working out together. I dramatically started seeing changes in my body. After A few months I saw my weight drop to 217 lbs and increased in my muscle mass.

Before I met Rich, I was like the average person. I thought I knew what to do when I got to the gym. Turns out that what I was dong was completely wrong. Not only did Rich walk me through all my exercises, but he taught me about nutrition and making smarter decisions when it came down to ordering my food. Above all he did it in a friendly yet very professional way.

I thank Rich for turning my life around. Could not have done it without him!

– Juan G.

Cristina lost her goal weight and kept it off!


Since I was 13 years old I have been struggling with weight problems. It was hard to feel comfortable in my own skin because my weight owned me. I have been to nutritionist, joined weight watchers, dieting and nothing ever worked. I could not shred the weight no matter how hard I tried.

I finally turned to Rich Noto for help. He turned my life around! I think back of all the tears I shed because of wanting to change my lifestyle and not doing so because I did not want to fail again.  Rich developed an exercise program and a healthy balanced diet. Through following his regimen I reached my goal! I lost 35lbs and since have been able to keep it off. His lasting knowledge provided me with the tools necessary for the rest of my life. There are no words to describe how good it feels to feel healthier and happier than I ever felt before!

Maintaining a healthy weight will always be a constant struggle, but Rich has always been there for me through the long hall to guide me and encourage me when I times get difficult. Change your life! Call Rich today!!!

– Cristina N.

Anthony lost 25 lbs with Visualize Fitness


As a teenager, I love to play sports, especially hockey. I knew I needed guidance on working out and nutrition. Also I wanted to get in better shape to improve my hockey game.

Rich helped me and guided me to lift weights the proper way and how eat the right foods, which is not always easy to do. In under 3 months I lost 25 pounds. I am faster than ever and feel great. Rich held me accountable and also provided me with the motivation to never give up.

I cannot thank him enough for all he has done and taught me!

– Anthony A.

Jen lost 25 lbs with Visualize Fitness


I exercised for most of my life. I have tried yoga, swimming, walking and lifting weights.  When I started working out with Rich, I discovered why I never achieved the results I had wanted.

Rich encouraged and challenged me during my workouts. Because of the variety of exercises he had me go through, I became stronger and healthier than I ever had been. I was surprised by how great I felt. Rich also taught me how to eat better and to appreciate the role that a proper diet plays in how I feel.

What amazed me was not only did I lose 25lbs, but I increased my lean muscle mass by 7lbs. Through his weight training and by increasing my protein intake and making changes to my diet I couldn’t believe it. I am 49 years old and I am in the best shape of my life!

I am now working out on my own. When I want to give up on an exercise, I hear Rich in my head cheering me on and I am able to persevere.  Rich taught me so many different exercises – and how to put together combinations of exercises – that I can keep my workouts interesting.

Rich changed my life! I finally feel in control of my body. My only regret is that I didn’t meet Rich earlier!

– Jen D.

Rich helped me lose 50 lbs!


Believe in Rich and he will take you to the next level in fitness!


I tried training on my own and saw no results! After training with rich in just 2 months I lost 15 lbs!

Fitness Colleague - Talia


I had the pleasure of working with Rich Noto for a little under 2 years and in that time, he showed all of the trainers his work ethics and loyalty to the team. Apart from being an exceptional fitness manager, he cared about all the team and all his clients fondly. Rich establishes a relationship with every client, making them feel comfortable at first. He has a wide range of knowledge for training; he has the ability to train any type of person, whether its weight loss, muscle building, athletic training, or rehabilitation from an injury, Rich has he knowledge and experience to work with such a wide range of people.

I wouldn’t be where I am today without Rich, he has taught me so much about training, nutrition, and different techniques that I now incorporate with my own clients!

– Talia R.

La Jolla Visualize Fitness helped me lose 15 lbs!


I started to train with Rich about 2 years ago and I cannot thank him enough for all he has done for me. He helped me lose that stubborn 15 pounds, which did not want to seem to come off. I tried it on my own but I couldn’t get the results I wanted. I would not push myself to workout the way I should and I needed help on my diet. I knew doing it alone was not getting me anywhere. So, I decided to seek a professional.

When I met Rich, he made me feel comfortable about my struggles. He promised to get me to where I want to be but I needed to listen and work hard and that I did! He held me accountable from working out to nutrition. He made my workouts challenging and progressed me at an appropriate pace.

He became a great friend and is always there to help me whenever I have questions about exercise and nutrition. He is a professional in all he does and has changed my life and not only am I leaner but healthier as well! I cannot thank him enough for all he is done!

– Lorye K.

Charity lost 20 lbs with Visualize Fitness


I met Rich about four years ago. I never worked out with a trainer before and I came to him very nervous. I knew I needed to lose 20 pounds and to get on the right track with my diet. When we met he immediately made me feel at ease. He is such a nice person and makes you feel comfortable about all your concerns. We decided to train three times a week. His workouts progressed me at the right pace and he made me very accountable about my diet. He gave me a meal plan and taught me about the proper foods to eat.

After 2 months I had lost 20 pounds and my whole body was more toned. I not only had gotten the results I wanted but learned so much a long the way! Rich makes working out fun and educational. It will be the best investment you can ever make. He was a true inspiration!

– Charity S.

There is no magic pill to losing weight, it doesn’t happen overnight! I’m not here to convince you that you’ll fit in your skinny jeans within a day! But I will show you the proper techniques to get to your goal by showing you the right things that will burn the fat, tone your muscles while making it fun and interesting.

I am 100% Committed To Getting You Into The Best Shape Of Your Life!

Get your free consultation today!

OR CALL (858) 999-5665

Kudos to Rich Noto— I loved working with him! He was not only a professional personal trainer, but also a personable one. This is what prompted me to want to work with him. He made me feel like I could accomplish any physical goal! He was rooting for me all the way. While working with Rich, I felt such energy and motivation not only during my workouts, but after as well, as I noticed all the positive changes in my body. Rich, thank you very much! Without you, I could not have accomplished the goals I did!

– Kathy P.

I’ve worked with Rich for 2 years; he was my fitness manager and fellow trainer. Not only is he extremely friendly, he is a high level personal training professional. His clients not only had gotten results but he went above and beyond for them and also his staff. He was always ready to help me out and open to new suggestions and new ideas. It was very nice to have him as a manager and friend. He is a true professional and if you want results, its time to give him a call and change your life!

– Gaby J.

At 14 years old I wanted to start working out correctly and safely. I met Rich 2 years ago at his facility and began training with him. I just wanted to be in better condition and put on more muscle. He taught the proper way to workout and value of good nutritional habits. He gave me valuable tools at a young age that I will use for a lifetime.

He was a great trainer and became a good friend and mentor. He always talked and joked with me, and really became someone I looked up to. He made training effective but fun and I looked forward to training with him! I not only was getting results but also learning a lot along the way. Whenever I had questions he was there to help and guide me. Thanks Rich!

– Enrique C.

I experienced a whole new different way of working out with Rich


“If you want to see drastic results – train with Rich Noto!”

Before I started training with Rich, I was trying to get in shape for over a year without any success. I was frustrated because I was working out and eating what I thought was healthy and it had gotten me nowhere. Then I met Rich and he changed it all. When we started I weighed 145lbs with very little muscle. In a couple months with hard work and nutritional guidance, I dropped to 130lbs! I put on over 4 pounds of lean muscle and lost over 7% body fat! The great thing is I have kept off all the weight and I have never been more toned in my life. I am in the best shape, I have ever been!

– Karla T.

Richie was awesome! Results, results, results! I’m in the best shape I’ve ever been in. I have so much more energy and feel stronger and healthier than ever!

– Amy A.

I’ve had the pleasure of working with Rich for 2 years and know first hand his hard work ethics and profound loyalty to his staff and clients. He’s a well-rounded fitness enthusiast and a great personal trainer. Rich’s charisma and pleasant personality appeals to a wide range of age groups, as well as to females and males clients. Going beyond expectations is what Rich does whenever he takes on clients to help them to a healthier lifestyle, or to an improvement in athletic performance. Rich is always seen laughing and smiling with his clients, training is never a dull moment with him! Because of Rich’s leadership, fitness knowledge, and guidance, I’ve improved my skills as a personal trainer and have become much more rounded in my training styles!

– Cecilia T.

You’ve read through what my clients have to say. Isn’t it time that you become a successful story yourself? I know you’re ready for change, you know you’re ready to shed the fat and unleash your lean and toned body. I can help you gain more energy, feel stronger, increase your endurance and improve your overall health being. Join Team Noto today!

Commit to a new healthier you today by clicking below and claim your FREE Consultation.

Your Life Will Change Right Now, Simply By Making One Simple Decision Today. I Trust You Will Make The Right Decision For Yourself…

You have nothing to lose, OK maybe some unwanted Fat… :)

Get your free consultation today!

OR CALL (858) 999-5665

Visualize Fitness